Do you have Multiple Business Addresses? Print

Do you have several business locations in one city? For example, are you a retailer of consumer electronics who wants to increase foot traffic to your Vancouver area stores?

Every day, consumers are using their high-end mobile devices to find directions to local businesses, making mobile an ideal way to reach this audience. We're excited to streamline this experience by enhancing your Google's location extensions with your multiple addresses. This new feature will ensure that your customers connect with the right location of your business at the right time.

Now available on Google Maps for Mobile (GMM) versions 4.4 and above on Android devices, location extensions with multiple addresses allow consumers to find the most relevant location of your business on a Google mobile map.

Featuring your business location alongside your mobile ad is a powerful method to drive foot traffic and in-store sales. For instance, if a potential customer is looking for a computer service store, an ad within GMM can display all locations nearby. This not only delivers a relevant search experience, but also enables customers to visit the closest and most convenient store location.

Here's how location extensions with multiple addresses work:

1.Based on a user's search and location signals, AdWords can display a clickable banner with the option to show all locations for a particular business in Google Maps for Mobile.

2.When the "Show all" banner is clicked, the map displays just the locations of your business as indicated by your business icon. Using your business logo as the icon is a great opportunity to build awareness and loyalty for your brand.

3.Clicking on a specific business location leads the user to a page with more details about the business -- including ad text, business address with directions and the ability to call or visit the website.

4.After the search is completed, the business icon and location are automatically saved as a GMM Layer and will continue to appear on the map in subsequent search results until turned off by the user.

To take advantage of this enhancement, you must be a primary business owner and have enabled location extensions within your Google Places account. Additionally, your campaigns must target the iPhone and other high-end mobile devices with full mobile browsers. You will only be charged when users click on the website URL or the phone icon displayed on the details page of a particular business location.