What is Pay Per Click Advertising? Print

Pay Per Click Advertising is a type of search marketing where advertisers pay a set amount every time a prospect clicks on their ad.

Some search engines, such as Yahoo, Overture and Google specialize in this type of advertising medium. This technique, also called Pay-Per-Click (PPC) advertising is the cutting edge of online advertising, allowing you to market your business to the very people searching for your product or service; no other advertising medium offers such flexibility.